Sleep Deprivation

Although we’ve all experienced what a good night’s sleep feels like, studies have shown that a huge percentage of the population go without it—with a large percentage pointing towards College and University students. Through this project, I explore how might I bring awareness to sleep deprivation and possibly encourage others to gain more sleep.

Bianca DiPietro Instructor
Zachery Eng Designer
Printed piece
Printed piece
Final products

Printed Pamphlet

To bring awareness to the problem of sleep deprivation, I created a printed pamphlet explaining the symptoms and side effects that come along with not sleeping. The printed pamphlet was created for easy accessibility to hand out on campus.

Printed piece layout
Exterior of printed pamphlet 01
Interior of printed pamphlet 02
Extended interior of printed pamphlet 03
Backside of pamphlet 04
Flat lay of pamphlet

Accompanied Website

Web design can offer a variety of interactions in comparison to print. To accompany the printed pamphlet, I created a website to appeal to an online audience, generating the opportunity for users to spread the word through a virtual link.

Wireframe of site
High fidelity wireframes
website in real life situation

Brand Styling

I chose somber colours that would imitate the qualities of night life. The shades of purple were used to replicate dusk, while the vibrant oranges and red were used to simulate the alerting quality of street signs.

Brand font
Brand colouring
Brand illustration