‘In Real Life’ is about face-to-face interactions that happen beyond the screen. This brand encourages its audience to experience the grad show in person and to learn attributes about YSDN students that exist outside the digital realm. In Real Life creates an open environment where authentic relationships are made between the graduating class and the public. I was elected as the branding executive to lead the branding team of 12 to devise a visual styling and identity for YSDN 2019 graduation showcase.
|Zachery Eng||Creative Director|
|Jay Lintag||Brand Strategist|
|Design Team (10)||Designers|
We focused on the witty and playful statements that all designers can relate to, the industry can understand, and the public can enjoy. The brand encourages its visitors to experience the grad show in person and learn about the graduates outside of their work.
With our cohort being largely diverse in focus, styles, and background, it was difficult to identify one visual style that would best represent everyone. As a result, we pushed forward for a copy led brand that everyone can relate to.
Through our simple structured layouts, combined with our vibrant colour scheme, we let our brand speak for itself. Whilst bold typography was a big element in our art direction, the copy writing was a key component in making our brand unique and pop.