• Visual Identity
  • Brand Identity
  • UX/UI
  • Digital Design
  • Art Direction

'In Real Life' uses labels to describe ourselves as individuals, and to show off our quirky personalities.

Executive brand director of a team of 12 designers.


Art Direction
Visual Design



About The Brand

We focused on the witty and playful statements that all designers can relate to, the industry can understand, and the public can enjoy. The brand encourages its visitors to experience the grad show in person and learn about the graduates outside of their work.

Brand Direction

With our cohort being largely diverse in focus, styles, and background, it was difficult to identify one visual style that would best represent everyone. As a result, we pushed forward for a copy led brand that everyone can relate to.

Brand Styling

Through our simple structured layouts, combined with our vibrant colour scheme, we let our brand speak for itself. Whilst bold typography was a big element in our art direction, the copy writing was a key component in making our brand unique and pop.

Next Project

Product, Brand Identity