Zachery Eng

Hi I’m a product and brand designer from Toronto who recently graduated from York University/Sheridan College Program in Design YSDN. I enjoy examining how design can assist areas of need, simplify problems, and craft smarter and safer experiences. Outside of design, you can find me checking out the latest food craze and places, and scouting out shiba inus on the street.

If you happen to be interested in my work, check out my resume here, or connect with me personally!

Interests

  • Product Design
  • UX/UI Design
  • Branding
  • Design Thinking
  • Shiba Inu's
  • Udon Noodles
  • San Serifs
  • HTML / CSS

Do I Sleep Normally?

Summary

Although we've all experienced what a good night's sleep feels like, studies have shown that a huge percentage of the population go without it—with a large percentage pointing towards College and University students. Through this project, I explore how might I bring awareness to sleep deprivation and possibly encourage others to gain more sleep.

Responsibilities

  • Ideation
  • User Research
  • Product Design
  • Branding
  • Animation
  • Illustration

Tools

  • Illustrator
  • Sketch
  • Principle
  • Wide Printer

An estimated 50 to 70 million adults in the United States suffer from a chronic sleep or wakefulness disorder, which can impair functioning and increase the risk of injury...

— Women's Health USA 2011

Final

To bring awareness to the problem of sleep deprivation, I created a printed pamphlet and interactive website. The printed pamphlet is used for easy accessibility on campus, while the digital website is used to appeal to an online audience. This further creates opportunities for users to share the word.

Research

As an individual who sleeps at irregular hours, I personally wanted understand the consequences for not getting enough shut-eye and benefits of gaining more sleep. If I couldn't prove to myself that it was important, how was I going to convince someone else? From here, I started to conduct research on sleep deprivation and possible methods to improve it.

Branding

To keep in tone with the over atmosphere of the piece, I chose somber colours that would imitate the qualities of night life. The shades of blues are used to replicate dusk, while the vibrant oranges and red are used to simulate the alerting quality of street signs.

A large body of research indicates that visual cues help us to better retrieve and remember information. To increase the effectiveness of my pamphlet, multiple styles were produced and tested to obtain the best results.

Printed Phamplet

To get a better understanding of how much space I was working with, I started to organized my findings into sub-categories. This not only helped me visualise the narrative that I was developing, but also made reordering my information easy.

Web Application

Web design can offer a variety of interactions in comparison to print. This makes it important to not only identify ones that are visually pleasing, but also enhances how the information is received. In conjunction with exploring different visual styles, I tested interactions that I could incorporated into my site.

Final Product

To bring awareness to the problem of sleep deprivation, I created a printed pamphlet and interactive website. The printed pamphlet is used for easy accessibility on campus, while the digital website is used to appeal to an online audience. This further creates opportunities for users to share the word.

Website Application

As my second application I chose to create a digital website to pair with my pamphlet. Through micro-interactions made through pop-ups, hotlinks and animations, more information can be displayed and shown in creative ways.

Quiz

The site creates a stronger bond with its readers by building an element or relatability. This connection that they form ultimately adds onto their motivation to continue reading.

Interactions

With the capabilities of a digital space, additional information can be easily shown through interactions made through hover states and buttons.

Animation

Illustrations and animations are used to simplify complex problem. By pairing concepts with visual aids, information become more digestible and understandable.

Fun

By making readers interact with the content, information can become more memorable.

Conclusion

Throughout this project, I learned how important it is to conduct test prints, and to choosing the appropriate application for your product or brand. Digital work doesn’t always translate the way that you want them to; from the colours that are used, to the appropriate type size. Thus test print allows you to catch these problems before the final piece is shipped. In addition, being aware of the strengths and weakness of application can be beneficial. Where one deliverable suffers, you can always back it up with another applications strength.

Case Studies

UX/UI, Product

Eight

Thesis, Installation

Through The Moments We Share

UX/UI, Product

Oble