Hi I’m a product and brand designer from Toronto who recently graduated from York University/Sheridan College Program in Design YSDN. I enjoy examining how design can assist areas of need, simplify problems, and craft smarter and safer experiences. Outside of design, you can find me checking out the latest food craze and places, and scouting out shiba inus on the street.
If you happen to be interested in my work, check out my resume here, or connect with me personally!
Equipment loan of various cameras and accessories are available to design students at York University and Sheridan College Joint Program in Design, for various course work. However, student’s abilities to balance the stress of their course work, deadlines and travel, equipment often result in being returned late, misplaced or even damaged. In addition, the current system is run under a manual paper system, which can often create or increase the frustrations for all parties involved even further.
To get a better understanding of what the current loaning process was, we held an open discussion with students, staff and teachers to hear their opinions and complaints about the current system. These interviews played a key element in helping us distinguish which parts of the process that people hated the most, and which parts that people actually liked.
Taking our findings, we started to solidify what the main concerns with the current system are. From here, we started to ideate features that could resolve some of those stressors.
With the product geared towards a diverse range of users—students, teachers, monitors and administrators, we created a brand which could encompass the friendly tone necessary to not scare off students, but also incorporates the professional tone necessary to show that we're a safe and secured product.
We used the colour blue as our primary colour to emit the feeling of trust and loyalty. Followed by neutral colours of grey and black to add more sophistication. In addition, we used the typeface Graphik for its legibility qualities.
For this project, I was in charge of creating the experiences for monitors and students on the catalog page. Because both the loaner and the borrower would use it for different purposes, two different flows were made to account for their needs. Monitors would use it for keeping track of the status of equipment, while students would use it to rent or sign out equipment.
When we got our application to a good place, we decided to conduct a few rounds of user-testing to see which parts of our application worked and where we could improve. These were some of our findings:
Equipd is a platform that improves the current rental program of YSDN. For admin, they valued the quick notification system, for monitors they liked its simple and intuitive navigations, and for students there was more visual and informative item availability.
By simplifying and creating a straightforward input system, monitors and administrators can do their job more affectively and efficiently without any additional hassle.
Through Equipd’s filtering system, status of items can be easily sorted together. This process not only makes it easier for monitors to attend to damaged equipment, but also notifying administrators about the problem through its built in notification system.
Prior to traveling to campus, students can browse and borrow equipment from the comfort of their homes. By giving users this power, we can reduce the amount of unnecessary travel, wasted time and effort.
With our new and improved product, we wanted to introduce the ability to place holds on items—this will reserve it for you when it becomes available next. When the item is returned and you’re next in line, a notification will be sent to you via phone or email.
This was the first project that I got to experience conducting primary research—user interviews prior to getting into the project. Not only was this beneficial, but it also helped us focus on the main core values and needs of our users. In addition, since we were developing an actual proposal, it helped us feel the limitation and constraints of the project. This project taught me how important it is to get user feedback and to always view problems from a user’s perspective.